Born to a mother from Jalostotitlán, Jalisco and a father from Yurécuaro, Michoacán, two municipalities listed on the classified denomination territory, it was only natural that love and passion for tequila would flow through my veins. Working as a chief of operations for an international marketing research firm allowed me to travel the country extensively before settling in Guadalajara. It was there, in the pearl of the Occident, that I could finally engage full time in my passion, which prompts me to say that since then, I have never “worked” another day in my life. I noticed a need for a tour that felt more personal and authentic (and less touristic!); a tour that I would like to go on myself if I were a visitor in this land.